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Psychological testing in personnel psychology: competency-based selection of hospitality leaders
Šafr, Martin ; Wagnerová, Irena (advisor) ; Štikar, Jiří (referee)
This thesis deals with one of the most debated topics of the Personnel Psychology - the personnel selection. The aim of the thesis is to provide an exhaustive overview of the designing process of the selection procedures with special attention being paid to the various methods of selecting employees. Attention was primarily paid to the effort that the knowledge of the otherwise common methods of selecting employees be put in the new framework and the latest ways of their application. Particular emphasis has been put upon the new approaches to the method of interview, cognitive abilities testing, detection of individual personality at work and new methods in designing assessment centers. An interesting chapter is the use of emotional factors as selection criteria and the application of the attachment theory to work. Considerable extent of the thesis is also devoted to the methods of job analysis and competency modeling, their comparison and applications. Based on the previous theoretical treatise the empirical part attempts at creating a competency model for senior executives in the hotel industry and proposes possible ways of its practical use.
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Zdieľaná ekonomika a cestovný ruch
Žabková, Tatiana
Žabková, T. Sharing economy and the tourism industry. Bachelor thesis. Brno: Mendel University in Brno, 2017. Sharing economy is a relatively new, dynamically developing sector. Over the ten years of its operation, it has obtained the favour of millions of people around the world. The Airbnb Internet portal, which offers the sharing of living spaces and denotes its rapid expansion, is one of the main representatives of the sharing economy. The aim of the work is therefore to find out if Airbnb has an impact on the hotel industry, specifically in the Slovak Republic. The first part which relates to theoretical backgrounds familiarizes the reader about the sharing economy and Airbnb. In the second, analytical part is carried out a descriptive analysis of Airbnb and the hotel industry in Slovakia. Subsequently, individual hypotheses related to the influence of Airbnb on the Slovak hotel industry are analyzed by panel data analysis. In the discussion, the obtained results are further commented on and the potential future development of Airbnb in the state is sketched at the end.
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Psychological testing in personnel psychology: competency-based selection of hospitality leaders
Šafr, Martin ; Wagnerová, Irena (advisor) ; Štikar, Jiří (referee)
This thesis deals with one of the most debated topics of the Personnel Psychology - the personnel selection. The aim of the thesis is to provide an exhaustive overview of the designing process of the selection procedures with special attention being paid to the various methods of selecting employees. Attention was primarily paid to the effort that the knowledge of the otherwise common methods of selecting employees be put in the new framework and the latest ways of their application. Particular emphasis has been put upon the new approaches to the method of interview, cognitive abilities testing, detection of individual personality at work and new methods in designing assessment centers. An interesting chapter is the use of emotional factors as selection criteria and the application of the attachment theory to work. Considerable extent of the thesis is also devoted to the methods of job analysis and competency modeling, their comparison and applications. Based on the previous theoretical treatise the empirical part attempts at creating a competency model for senior executives in the hotel industry and proposes possible ways of its practical use.
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Determinants of Customer Satisfaction Depending on Price Category Product
Májová, Marcela ; Kincl, Tomáš (advisor) ; Novák, Michal (referee)
This thesis is situated in the surroundings of the hotel industry. The aim is to analyse the determinants of customer satisfaction depending on the product price category. The product price category corresponds to the uniform classification of accommodation facilities in the Czech Republic. The research is based on the analysis of partial attributes of satisfaction in connection with the overall level of customer response to a specific hotel. The research sample is based on 1821 hotels located in London. Data was selected from the accommodation reservation portal Booking.com. The practical part is based on quantitative analysis and implemented with the assistance of the chi-square test, two-tailed t-test, ANOVA and multiple linear regression. Primarily, the input data is properly annotated. Analysis of the seven basic attributes of customer satisfaction follows. The final part of the paper looks into how the partial attribute ratings correlate with the overall evaluation of each hotel accommodation category separately and thus answers the specified research question.
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The Use of Revenue Management in the Hotel Industry
Holubec, Jakub ; Bakos, Tomáš (advisor) ; Vaško, Martin (referee)
This diploma thesis discusses Revenue management as an operational approach to revenue maximization in the hotel industry. The main objective of this thesis is to assess Revenue management approaches of two Prague hotels based on the comparison with academic theory in the hotel industry. The opening part is focused on prerequisites and tools used in Revenue management. Further, new approaches are introduced as well as current trends that have emerged in the recent time. The closing chapter analyses Revenue management of the selected hotels, including technologies, segmentation, pricing and rate management, demand forecasting, distribution, ancillary revenue streams and more. Finally, each Revenue management approach is subjectively confronted and assessed.
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Hotelové investice a jejich oceňování
Zajíc, Ondřej ; Pillmayerová, Jarmila (advisor)
Cílem diplomové práce je analyzovat současnou situaci na hotelových investičních trzích a pomocí metody dedukce určit faktory ovlivňující rozhodování o umístění hotelové investice. Druhým cílem této práce je charakterizovat teorii oceňování hotelových projektů tak, jak ji zachycuje česká i zahraniční literatura a následně tuto teorii aplikovat na konkrétní hotelový projekt.
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Yield (revenue) management and its utilisation in hotel industry
Hanušová, Karolína ; Indrová, Jarmila (advisor) ; Kondrashov, Alexey (referee)
Tourism trade as well as hotel industry plays an important role in the services sector of the national economy of many countries, including the Czech Republic. The success of the whole branch is significantly influenced by demand fluctuations which usually occur in seasonal terms. Nowadays, however, when the world economy is afflicted by economical crisis, the demand downturns are apparent even in the times of high season. That is why the companies search for methods which would help to soften the impact of the crisis. Yield management appeared in hotel industry more than 20 years ago and is now used in many hotel chains and even small independent hotels. Its goal is to eliminate the demand fluctuation through an effective use of the hotel capacity. In practice it means to ensure that the right rooms are sold to the right customer for the right price. The aim of this thesis is a presentation of an application of Yield management theory in practice, in case of Hilton Prague hotel and to find out the opportunities of the Yield management to reduce the impact of economical crisis. First, we will need to define the base and principals of Yield management. Then we will apply them in practice to the Hilton Prague hotel. Finally, for the use of this hotel, we will examine the methods of smoothing the stroke of the crises.
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Investment processes in hotel industry
Lejtnar, Lukáš ; Indrová, Jarmila (advisor) ; Straková, Ivana (referee)
Thesis on topic Investment processes in hotel industry summarizes decision procedures and gauging possible investments in this given branch. Its fundamental is to determine the hotel market as such with its crucial elements, indicators and regularities, which are indispensable direct evaluative elements in pre-investment phase of process. Its content is composed in such a way that connection with feasibility study on specific project in region will be possible. For potential investor, who is operating out of this business and is ready to penetrate fast into the business' backstage, the content is outlined in a way, which is enabling fast orientation and choosing key chapters. In the end there are evaluated market data from the hotel industry in general, which indicates the ways and the cases in which the investments are ideal.
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